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FLOW the Label
Spring Summer 2018
In the new season the brand FLOW the Label continues to follow the aesthetics of
romanticism and show feminine silhouettes. In this case, almost all items in the collection
are decorated with eyelets from blackened and gilded metal and chains. The basic fabrics
are linen and cotton, supporting the brand’s tradition of working only with natural materials. 
The inspiration for the designer of the brand Victoria Balanyuk was the Greek culture and
landscapes of the island of Mykonos. The collection shows the influence of Greek mythology
and the borrowing of details from the costumes of Greek goddesses. The silhouette of the
“hourglass”, which is common for all Victoria’s collections is expressed in dresses made of
cotton with golden details. Accents on draperies, the use of white and beige fabrics are also a legacy of ancient Greece. The combination of cold metal and flax makes the collection more contrasting and aggressive, but at the same time no less feminine. Classic for FLOW Label, the author’s print this season has been transformed and presented in a cold color spectrum.

In the new season the brand FLOW the Label has developed its own jewelry line with the jeweler Sergey Zhernov for the second time. As a basis for jewelry Sergei Zhernov took a French coin with a denomination of 1 euro, which depicts the tree and the motto of France Liberté Egalité Fraternité.
Long Sleeve Linen PantsPRE-ORDER

Long Sleeve Linen Pants

Linen Skirt with RufflesOut of stock

Linen Skirt with Ruffles

Open Shoulder Linen DressOut of stock

Open Shoulder Linen Dress


Cotton Top

White Cotton DressPRE-ORDER

White Cotton Dress

Long Sleeve Cotton TopPRE-ORDER

Long Sleeve Cotton Top

Cotton SkirtPRE-ORDER

Cotton Skirt

Long Sleeve Open-Shoulder Summer TopPRE-ORDER

Long Sleeve Open-Shoulder Summer Top

Long Sleeve Linen DressOut of stock

Long Sleeve Linen Dress

Long Sleeve Cotton DressPRE-ORDER

Long Sleeve Cotton Dress

Cotton Dress with Floral PrintPRE-ORDER

Cotton Dress with Floral Print


Cotton Top