FLOW the Label

Spring Summer 2018

 
In the new season the brand FLOW the Label continues to follow the aesthetics of
romanticism and show feminine silhouettes. In this case, almost all items in the collection
are decorated with eyelets from blackened and gilded metal and chains. The basic fabrics
are linen and cotton, supporting the brand’s tradition of working only with natural materials. 

The inspiration for the designer of the brand Victoria Balanyuk was the Greek culture and
landscapes of the island of Mykonos. The collection shows the influence of Greek mythology
and the borrowing of details from the costumes of Greek goddesses. The silhouette of the
“hourglass”, which is common for all Victoria’s collections is expressed in dresses made of
cotton with golden details. Accents on draperies, the use of white and beige fabrics are also a legacy of ancient Greece. The combination of cold metal and flax makes the collection more contrasting and aggressive, but at the same time no less feminine. Classic for FLOW Label, the author’s print this season has been transformed and presented in a cold color spectrum.

In the new season the brand FLOW the Label has developed its own jewelry line with the jeweler Sergey Zhernov for the second time. As a basis for jewelry Sergei Zhernov took a French coin with a denomination of 1 euro, which depicts the tree and the motto of France Liberté Egalité Fraternité.