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FLOW the Label
Pre-spring 2018

FLOW the Label Resort 2018 Designer Viktoria Balaniuk presents FLOW the Label’s new cruise collection inspired by a 1985 British romance film ‘A Room with a View’, and the costumes of Institute for Noble Ladies.

The movie is centered around the women’s common choice between the ‘right’ and the ‘wrong’ man, or the healthy reason and the heart. It resulted in certain soft duality of the Resort 2018 heroine’s image. She’s aristocratic and pure at heart. But her innate emotional sincerity and natural sexuality can’t be restrained.

FLOW the Label’s Resort 2018 outfits are romantic and a bit reserved, yet at the same time flirtatious. Here, light and voluminous midi-skirts are accompanied by checkered ‘village’ tops with bare shoulders. Among the signature designs, there are collared crisp dresses with prints, FLOW’s iconic white bubbly blouses, and lush silk ruffles all around. The color palette is simple and includes mostly white and light blue. Art and cinematography are FLOW the Label’s traditional references. In previous seasons, designer Viktoria Balaniuk used to cite a 70’s movie ‘The Stepford Wives’, Frank Lloyd Wright’s organic architecture, paintings of French impressionist painter Eugene Boudin and other creative outputs.

Open-Shoulder Laced - Embellished DressPRE-ORDER

Open-Shoulder Laced - Embellished Dress

Collar Blouse With RufflesPRE-ORDER

Collar Blouse With Ruffles

Asymmetric Open- Shoulder TopPRE-ORDER

Asymmetric Open- Shoulder Top

Asymmetric Open-shoulder DressPRE-ORDER

Asymmetric Open-shoulder Dress

Open - Shoulder Lace - Embellished BlousePRE-ORDER

Open - Shoulder Lace - Embellished Blouse

Lace - Embellished BlousePRE-ORDER

Lace - Embellished Blouse

High-Waisted Ruffled SkirtPRE-ORDER

High-Waisted Ruffled Skirt

Lace-Embellished Ruffled DressPRE-ORDER

Lace-Embellished Ruffled Dress

Collar Lace-Embellished DressPRE-ORDER

Collar Lace-Embellished Dress

Collar Lace-Embellished BlousePRE-ORDER

Collar Lace-Embellished Blouse

High-Waisted Ruffled SkirtPRE-ORDER

High-Waisted Ruffled Skirt

Open-Shoulder TopPRE-ORDER

Open-Shoulder Top